The Jenny Zhu Show - Peter Bomer and his Soulfire Radio

This week, my guest is Peter Bomer, founder of Soulfire, a radio production company that makes specialized programs about the finer things in life for Chinese listeners. Soulfire's shows are broadcasted in four major cities in China. I have been a part time host there for the past three years. Listen in on Peter's take on running a media business in China.