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Advanced - 商务发言 4：目标消费群和营销方案

Hosts:	Connie, Jenny
ID:	1793
Difficulty:	Advanced
Published:	November 1, 2011
Topics:	product, consumers, marketing, meeting
Functions:	expressing_opinions, analyzing

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一款产品能不能大卖，除了产品本身的优势之外，很大程度上还取决于它的营销团队。而在市场营销当中，最先要考虑的就是产品的目标消费群。在熟悉了目标消费群之后，一系列的营销方案才能得以开展。那么，具体到X420的市场营销，福特先生是如何定义和计划的呢？快来看一看吧！

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