易中天看“三顾茅庐”
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ID: 0886
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“三顾茅庐”是《三国演义》中有一个非常有名的故事，就是说刘备当年被曹操打败了，为了以后能成功，他四处寻访人才。听说诸葛亮是个杰出人才，隐居在农村，住在破草屋里，刘备就亲自去拜访。去了三次诸葛亮才迎接了他，后来诸葛亮做了刘备的军师。但历史上刘备有没有“三顾茅庐”呢？我们一起来听听易中天教授的看法吧！
来源链接：易中天品三国
Jenny, Connie
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| SIMPLIFIED | PINYIN | ENGLISH | |
|---|---|---|---|
| 三国演义 | Sānguóyǎnyì | Romance of the Three Kingdoms | |
| 虚构 | xūgòu | imaginary | |
| 营销学 | yíngxiāo xué | marketing | |
| 投资 | tóuzī | to invest |
三国演义的这段描写是精彩的，很精彩，非常精彩，可惜是假的。但是虽然是虚构的，仍然有意义。意义在哪儿呢？我们现在可以把它看作古代版的营销学教材。我们现在用现代视角来看看这个事件就很有意思了。在这个事件中，刘备好比一家投资公司的大老板，他决定投资，要买断某一个人才。诸葛亮呢，就像一个准备应聘行政执行官的这样一个职业经理人。他们双方都有一个互相试探、了解和需要的过程。所以他这一套东西用现在的眼光一看，就觉得整个的一些什么唱歌的农民、不懂事的童子啊、稀奇古怪的朋友啊，全是托儿。这当然是我们今天站在现代视角回过头来看这个问题，得出的结论。甚至我也可以坦率地承认，我这个推测是以小人之心，度君子之腹。纯粹是我的个人意见，不是历史意见，也不是时代意见，也不是罗贯中的意见。
Sānguóyǎnyì de zhè duàn miáoxiě shì jīngcǎi de，hěn jīngcǎi，fēicháng jīngcǎi，kěxī shì jiǎ de。dànshì suīrán shì xūgòu de，réngrán yǒu yìyì。yìyì zài nǎr5 ne？wǒ men xiànzài kěyǐ bǎ tā kànzuò gǔdài bǎn de yíngxiāo xué jiàocái。wǒ men xiànzài yòng xiàndài shìjiǎo lái kàn kan zhè ge shìjiàn jiù hěn yǒuyìsi le。zài zhè ge shìjiàn zhōng，Liú Bèi hǎobǐ yī jiā tóuzī gōngsī de dà lǎobǎn，tā juédìng tóuzī，yào mǎi duàn mǒuyīge réncái。ZhūGě liàng ne，jiù xiàng yī ge zhǔnbèi yìngpìn xíngzhèng zhíxíngguān de zhèyàng yī ge zhíyè jīnglǐrén。tā men shuāngfāng dōu yǒu yī ge hùxiāng shìtàn、liǎojiě hé xūyào de guòchéng。suǒyǐ tā zhè yītào dōngxi yòng xiànzài de yǎnguāng yī kàn，jiù juéde zhěnggè de yīxiē shénme chànggē de nóngmín、bù dǒngshì de tóngzǐ ā、xīqí gǔguài de péngyou ā，quán shì tuōr5。zhè dāngrán shì wǒ men jīntiān zhàn zài xiàndài shìjiǎ huí guò tóu lái kàn zhè ge wèntí，déchū de jiélùn。shènzhì wǒ yě kěyǐ tǎnshuài de chéngrèn，wǒ zhè ge tuīcè shì yǐ xiǎorén zhī xīn。chúncuì shì wǒ de gèrén yìjiàn，bù shì lìshǐ yìjiàn，yě bù shì shídài yìjiàn，yě bù shì Luó Guànzhōng de yìjiàn。
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