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    <title><![CDATA[Comments on: Peter Bomer and his Soulfire Radio]]></title>
    <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion]]></link>
    <description><![CDATA[This week, my guest is Peter Bomer, founder of <a href="http://www.soulfire.cn/">Soulfire</a>, a radio production company that makes specialized programs about the finer things in life for Chinese listeners.  Soulfire's shows are broadcasted in four major cities in China. I have been a part time host there for the past three years. Listen in on Peter's take on running a media business in China.]]></description>
    <pubDate>2010-08-02 19:00:00</pubDate>
    <item>
        <title><![CDATA[By: quasifrog]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187648]]></link>
        <author><![CDATA[quasifrog]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187648]]></guid>
        <description><![CDATA[<p>I was wondering yesterday what happened to the Jenny Zhu Show!&nbsp; Glad it's still a part of the podcasts.&nbsp;&nbsp; Who doesn't like cigars, food, whiskey and wine?!?!?!?!?&nbsp; Time to learn more about Peter....</p>]]></description>
        <content:encoded><![CDATA[<p>I was wondering yesterday what happened to the Jenny Zhu Show!&nbsp; Glad it's still a part of the podcasts.&nbsp;&nbsp; Who doesn't like cigars, food, whiskey and wine?!?!?!?!?&nbsp; Time to learn more about Peter....</p>]]></content:encoded>
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    <item>
        <title><![CDATA[By: chonglang]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187650]]></link>
        <author><![CDATA[chonglang]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187650]]></guid>
        <description><![CDATA[<p>OK----Jenny this is the bomb! Nice work. This is really good. Nice slice of China.</p>

<p>Thanks Tom</p>]]></description>
        <content:encoded><![CDATA[<p>OK----Jenny this is the bomb! Nice work. This is really good. Nice slice of China.</p>

<p>Thanks Tom</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: jennyzhu]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187683]]></link>
        <author><![CDATA[jennyzhu]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187683]]></guid>
        <description><![CDATA[<p>Thank you for your support! I've decided to do the Jenny Zhu Show in an ad-hoc fashion: interviewing a guest when the opportunity presents itself. </p>
<p>I actually started working at Soulfire because Peter was a ChinesePod listener. Besides shepherding Soulfire and enjoying a cigar or two, he is also a committed learner of Chinese.   </p>]]></description>
        <content:encoded><![CDATA[<p>Thank you for your support! I've decided to do the Jenny Zhu Show in an ad-hoc fashion: interviewing a guest when the opportunity presents itself. </p>
<p>I actually started working at Soulfire because Peter was a ChinesePod listener. Besides shepherding Soulfire and enjoying a cigar or two, he is also a committed learner of Chinese.   </p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: jennyzhu]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187684]]></link>
        <author><![CDATA[jennyzhu]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187684]]></guid>
        <description><![CDATA[<p>Thank you chonglang! I certainly hope so.  </p>]]></description>
        <content:encoded><![CDATA[<p>Thank you chonglang! I certainly hope so.  </p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: jimoya]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187707]]></link>
        <author><![CDATA[jimoya]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187707]]></guid>
        <description><![CDATA[<p>Hi Jenny! Is it possible to listen to Soulfire via itunes?</p>]]></description>
        <content:encoded><![CDATA[<p>Hi Jenny! Is it possible to listen to Soulfire via itunes?</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: RJ]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187713]]></link>
        <author><![CDATA[RJ]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187713]]></guid>
        <description><![CDATA[<p>Interesting show. You can listen at</p>
<p>http://soulfire.cn/</p>]]></description>
        <content:encoded><![CDATA[<p>Interesting show. You can listen at</p>
<p>http://soulfire.cn/</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: lotsofwordsandnospaces]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187718]]></link>
        <author><![CDATA[lotsofwordsandnospaces]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187718]]></guid>
        <description><![CDATA[<p>I don't think Diageo owns a single brand that <em>needs</em>&nbsp;advertisement&nbsp;in the West. It is hard for me to imagine a brand like Johnny Walker needing an introduction in China.</p>
<p>I really hope that the productions help the Whisky ecosystem, and that symbiotically other great non-Diageo brands find a market over there. It would be a great loss to the Chinese if a mono-culture of brands got established.</p>]]></description>
        <content:encoded><![CDATA[<p>I don't think Diageo owns a single brand that <em>needs</em>&nbsp;advertisement&nbsp;in the West. It is hard for me to imagine a brand like Johnny Walker needing an introduction in China.</p>
<p>I really hope that the productions help the Whisky ecosystem, and that symbiotically other great non-Diageo brands find a market over there. It would be a great loss to the Chinese if a mono-culture of brands got established.</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: mjvito]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-187735]]></link>
        <author><![CDATA[mjvito]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-187735]]></guid>
        <description><![CDATA[<p>Glad that the JZS is back in action!&nbsp; I was unfortunately not able to get over to the Shanghai Literary Festival per your recommendation back in March, but streaming audio is no trouble at all.</p>
<p>I know from several of my music school alumni that Shanghai has a pretty hot and quickly growing live jazz scene.&nbsp; Any chance of Soulfire breaking through the no live broadcast barrier to pipe performances onto the airwaves?</p>]]></description>
        <content:encoded><![CDATA[<p>Glad that the JZS is back in action!&nbsp; I was unfortunately not able to get over to the Shanghai Literary Festival per your recommendation back in March, but streaming audio is no trouble at all.</p>
<p>I know from several of my music school alumni that Shanghai has a pretty hot and quickly growing live jazz scene.&nbsp; Any chance of Soulfire breaking through the no live broadcast barrier to pipe performances onto the airwaves?</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: bababardwan]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-188279]]></link>
        <author><![CDATA[bababardwan]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-188279]]></guid>
        <description><![CDATA[<p>Probably me fav JZ Show so far. Very interesting. Loved the vibe here...very relaxing to listen to as well.</p>]]></description>
        <content:encoded><![CDATA[<p>Probably me fav JZ Show so far. Very interesting. Loved the vibe here...very relaxing to listen to as well.</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: watyamacallit]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-204764]]></link>
        <author><![CDATA[watyamacallit]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-204764]]></guid>
        <description><![CDATA[<p>Will there be any more of these shows?</p>]]></description>
        <content:encoded><![CDATA[<p>Will there be any more of these shows?</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: watyamacallit]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-205490]]></link>
        <author><![CDATA[watyamacallit]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-205490]]></guid>
        <description><![CDATA[<p>Have I asked a sensitive question?</p>]]></description>
        <content:encoded><![CDATA[<p>Have I asked a sensitive question?</p>]]></content:encoded>
    </item>
    <item>
        <title><![CDATA[By: xiao_liang]]></title>
        <link><![CDATA[http://chinesepod.com/lessons/peter-bomer-and-his-soulfire-radio/discussion#comment-205596]]></link>
        <author><![CDATA[xiao_liang]]></author>
        <pubDate></pubDate>
        <guid><![CDATA[#comment-205596]]></guid>
        <description><![CDATA[<p>Jenny's off on maternity leave at the moment, I believe.</p>]]></description>
        <content:encoded><![CDATA[<p>Jenny's off on maternity leave at the moment, I believe.</p>]]></content:encoded>
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