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Say It Right Series

Participation Ladder

Posted by hankfdh April 24, 2007 in the Group General Discussion.

A Forrester report (via Steve Rubel) discussing the nature of participation:

Forrester segmented the online audience into several different stratas - what they call a ladder of participation. They found that "Inactives" are by far the dominant group (52%). They're followed by spectators, joiners, critics, collectors and last but not least creators.

Participation Ladder:




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