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Discussing Internet Marketing and Sales (Part 3)

Discussing Internet Marketing and Sales (Part 3)
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IN THIS LESSON
ID: 2143 Upper Intermediate
ChinesePod rounds up its three part series on the ins and outs of internet marketing with a bit about social media marketing. Hear those auto executives wax on about Weibo, gaining followers and the drawbacks of using social media.
Jenny,John
Discussing Internet Marketing and Sales (Part 3)
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SIMPLIFIED PINYIN ENGLISH  
社交 shèjiāo social interaction
当红 dānghóng currently popular
社交网络 shèjiāowǎngluò social network, social media
平台 píngtái platform
这是社交网络营销是利用现在正当红的社交网络作为营销的平台
zhè 这shì 是shèjiāo 社交wǎngluò 网络yíngxiāo 营销shì 是lìyòng 利用xiànzài 现在zhèng 正dānghóng 当红de 的shèjiāowǎngluò 社交网络zuòwéi 作为yíngxiāo 营销de 的píngtái 平台
This is social media marketing. It's making use of currently popular social media networks as marketing platforms.
那这和前两种有什么区别呢
nà 那zhè 这hé 和qián 前liǎng 两zhǒng 种yǒu 有shénme 什么qūbié 区别ne 呢
Then what differences are there between this and the other two kinds of marketing we were talking about before?
通过社交网络我们可以更精准地定位目标客户群比如如果我们公司有一个Facebook平台那么关注我们的粉丝肯定都是对汽车感兴趣的这样可以大大降低误打率
tōngguò 通过shèjiāowǎngluò 社交网络wǒmen 我们kěyǐ 可以gèng 更jīngzhǔn 精准de 地dìngwèi 定位mùbiāokèhù 目标客户qún 群bǐrú 比如rúguǒ 如果wǒmen 我们gōngsī 公司yǒu 有yī 一gè 个Facebook Facebookpíngtái 平台nàme 那么guānzhù 关注wǒmen 我们de 的fěnsī 粉丝kěndìng 肯定dōu 都shì 是duì 对qìchē 汽车gǎn xìngqù 感兴趣de 的zhèyàng 这样kěyǐ 可以dàdà 大大jiàngdī 降低wùdǎlǜ 误打率
Going through social networks, we can more precisely fix on our target customers. For example, if our company has a Facebook platform, then our followers liking us are definitely interested in cars. This way we can greatly reduce the “false hit rate”.
这个听起来不错可是Facebook在中国不能用吧
zhè ge 这个tīng qǐlai 听起来bùcuò 不错kěshì 可是Facebook Facebookzài 在Zhōngguó 中国bùnéng 不能yòng 用ba 吧
This sounds pretty good, but you can't use Facebook in China!
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