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Weixin Marketing

Weixin Marketing
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IN THIS LESSON
ID: 2477 Upper Intermediate
Weixin has risen in popularity since it's appearance in 2011. And no wonder, since among other things Weixin users are able to send text messages, voice messages, image and video to their contacts all for free! Additionally, more and more businesses have Weixin accounts for the purpose of marketing. Listen in as one business discusses how they plan to maximize Weixin's marketing potential.
Jenny,Shanell
Weixin Marketing
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SIMPLIFIED PINYIN ENGLISH  
微信 wēixìn Weixin
腾讯 téngxùn Tencent
审核 shěnhé to verify, to check
集思广益 jísīguǎngyì to pool wisdom for mutual benefit
今天我们开会的主题是微信营销会议由我来主持我们目前已经通过了腾讯的审核拥有了微信公众号接下来我们需要集思广益看看如何运用微信来推广我们的产品
jīntiān 今天wǒmen 我们kāihuì 开会de 的zhǔtí 主题shì 是wēixìn 微信yíngxiāo 营销huìyì 会议yóu 由wǒ 我lái 来zhǔchí 主持wǒmen 我们mùqián 目前yǐjīng 已经tōngguò 通过le 了téngxùn 腾讯de 的shěnhé 审核yōngyǒu 拥有le 了wēixìn 微信gōngzhònghào 公众号jiēxiàlái 接下来wǒmen 我们xūyào 需要jísīguǎngyì 集思广益kànkan 看看rúhé 如何yùnyòng 运用wēixìn 微信lái 来tuīguǎng 推广wǒmende 我们的chǎnpǐn 产品
The topic of our meeting today is Weixin marketing and I will be conducting the meeting. Presently, we have already passed Tencent's verification and have an official account. Next, we need to pool our ideas to see how to use Weixin to promote our goods.
有了公众号当然最重要的是要订阅这个公众号的人我觉得第一步需要在我们现有的宣传手段中植入公众号的信息然后通过二维码扫描微博宣传等方式增加新的订阅
yǒu 有le 了gōngzhònghào 公众号dāngrán 当然zuì 最zhòngyào 重要de 的shì 是yào 要dìngyuè 订阅zhè 这gè 个gōngzhònghào 公众号de 的rén 人wǒ 我juéde 觉得dìyībù 第一步xūyào 需要zài 在wǒmen 我们xiànyǒu 现有de 的xuānchuán 宣传shǒuduàn 手段zhōng 中zhírù 植入gōngzhònghào 公众号de 的xìnxī 信息ránhòu 然后tōngguò 通过èrwéimǎ 二维码sǎomiáo 扫描wēibó 微博xuānchuán 宣传děng 等fāngshì 方式zēngjiā 增加xīn de 新的dìngyuè 订阅
In having an official account, of course the most important thing is the people that will subscribe to it. I think the first step is we need to incorporate information of the official account in our present methods of publicity. Afterwards, we can increase new subscriptions through ways like QR code scanning and Weibo publicity.
那这个和微博有什么区别当初我们花了很多精力来培育微博粉丝现在再花精力来增加微信订阅会不会重复
nà 那zhège 这个hé 和wēibó 微博yǒu 有shénme 什么qūbié 区别dāngchū 当初wǒmen 我们huā 花le 了hěn 很duō 多jīnglì 精力lái 来péiyù 培育wēibó 微博fěnsī 粉丝xiànzài 现在zài 再huā 花jīnglì 精力lái 来zēngjiā 增加wēixìn 微信dìngyuè 订阅huì 会bùhuì 不会chóngfù 重复
Then what is the difference between this and Weibo? At the outset, we spent a lot of energy cultivating Weibo followers. Isn't it redundant to expend effort again now to increase Weixin subscriptions?
微博主要是信息的发布微信除了信息发布还可以更好地与用户互动比如我订阅了银行的微信公众号在上面除了能收到银行的活动信息还可以收到我的信用卡账单还款情况等等
wēibó 微博zhǔyào 主要shì 是xìnxī 信息de 的fābù 发布wēixìn 微信chúle 除了xìnxī 信息fābù 发布hái 还kěyǐ 可以gèng 更hǎo 好de 地yǔ 与yònghù 用户hùdòng 互动bǐrú 比如wǒ 我dìngyuè 订阅le 了yínháng 银行de 的wēixìn 微信gōngzhònghào 公众号zài 在shàngmian 上面chúle 除了néng 能shōudào 收到yínháng 银行de 的huódòng 活动xìnxī 信息hái 还kěyǐ 可以shōudào 收到wǒde 我的xìnyòngkǎ 信用卡zhàngdān 账单huánkuǎn 还款qíngkuàng 情况děngdeng 等等
Weibo mainly releases news. Besides releasing news, Weixin can also interact better with the user. For example, I subscribed to the bank's Weixin official account. Besides being able to receive information of the bank's activity on it, I also can receive my credit card statement, repayment situation ect.
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