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Peter Bomer and his Soulfire Radio The Jenny Zhu Show

Peter Bomer and his Soulfire Radio

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Peter Bomer and his Soulfire Radio The Jenny Zhu Show

This week, my guest is Peter Bomer, founder of Soulfire, a radio production company that makes specialized programs about the finer things in life for Chinese listeners. Soulfire's shows are broadcasted in four major cities in China. I have been a part time host there for the past three years. Listen in on Peter's take on running a media business in China.

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