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Say It Right Series

Chinese marketing minds

Posted by bodawei September 27, 2010 in the Group General Discussion.

I have just bought my book of tickets for bottled water (delivered to my home) and I am reminded again how different the Chinese marketing mind is from what we are used to in the West.  

My choice was a range of packages costing 100, 160, 200, 300, 500, 600 or 800 RMB.  In the West we would expect that the more you pay the greater value.  

After careful deliberation (and overworking my dictionary) I decided that the best deal is the 100 RMB one.  The deals seem to get crappier (at least to my Western mind) the more you pay. The more expensive packages have more and more stuff you really don't need or want.

But the real mystery is this - each package has a 'value' attached to it, eg.  100 RMB package value 137.5 RMB. The 800 RMB package has a lower value ratio than the 100 RMB package.  Maybe they assume that people that buy the 800 RMB package are not very bright, or they are too busy to do the maths?   

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