Do foreigners care about the Expo?

This question is serious.  I checked out msnbc.com and news.bbc.co.uk today.  There was some mention of the Expo's opening ceremony, but it was a tad muted.  Perhaps it is just because I live in Shanghai and have been bombarded by the Expo since forever, but I'm surprised at the lack of foreign media attention.  It kind of feels like China is in a room screaming, "China is back!" but not many people are in the room listening.

I suppose it is a bit early to tell what the international reaction will be...