I guess Cpod is soooo 2008...

pretzellogic
January 29, 2010, 12:17 PM posted in General Discussion

Staying in front of the press is always a challenge, but certainly one worth undertaking.  The NY Times talked about you favorably in the past, and they can do so again....

http://www.nytimes.com/2010/01/28/technology/personaltech/28basics.html?pagewanted=2&em

Profile picture
suxiaoya
January 29, 2010, 01:58 PM

Hi pretzellogic -

In 2009, we spent a considerable amount of energy on PR initiatives (with some success i.e. here, here and here).

However, it is a challenge, as you say, and we're a very small team (sales, marketing and PR rolled into one little team, that is), so this challenge is perhaps even larger.

For 2010, our plan is to focus a little less on getting new traffic to the site, and more on consolidating and improving the site itself for new and current users.

As well as the work of John Pasden and the tech team, these improvements are very much part of the sales/marketing role. I'm personally pretty excited about this, however much I enjoy getting involved in PR fun too.

Hopefully there'll be plenty of time for both, of course. After all, I'd argue that CPod is still very "now" - and people need to know that!

Profile picture
kimiik

Just make a CP lesson about the NY Times (纽约时报) and they could return the favour one day. This lesson would also be a good occasion to introduce some famous chinese newspapers.

Profile picture
suxiaoya

I like that idea, kimiik! I'm fairly sure that one of the best ways to a journalist's inbox is to 拍马屁 - and what better way for us to flatter the NYT than a dedicated lesson?! Will look into this, thanks :-)

Profile picture
pretzellogic

suxiaoya, thanks so much for the feedback/update! Interesting to know.

Profile picture
kimiik
January 29, 2010, 02:28 PM

Just make a CP lesson about the NY Times (纽约时报) and they could return the favour one day. This lesson would also be a good occasion to introduce some famous chinese newspapers.

Profile picture
suxiaoya
January 29, 2010, 03:05 PM

I like that idea, kimiik! I'm fairly sure that one of the best ways to a journalist's inbox is to 拍马屁 - and what better way for us to flatter the NYT than a dedicated lesson?! Will look into this, thanks :-)

Profile picture
pretzellogic
January 29, 2010, 03:11 PM

suxiaoya, thanks so much for the feedback/update! Interesting to know.