可不是嘛，据调查，现在全国有七成的老字号都出现了经营困难的问题，而且基本上都是由于顽固守旧，不适应时代的要求，或是不注重法律保护，缺乏现代商标保护意识而引起的。
kě bùshì ma ，jù diàochá ，xiànzài quánguó yǒu qī chéng de lǎozìhào dōu chūxiàn le jīngyíng kùnnan de wèntí ，érqiě jīběn shang dōu shì yóuyú wángù shǒujiù ，bù shìyīng shídài de yāoqiú ，huòshì bù zhùzhòng fǎlǜ bǎohù ，quēfá xiàndài shāngbiāo bǎohù yìshì ér yǐnqǐ de 。
Ain't that the truth. According to a study, 70% of old, respected Chinese stores have had operational difficulties. And most were caused by conservatism, not adapting to modern needs, or to not paying attention to legal protection and lacking an awareness of modern brand protection.