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Discussing Internet Marketing and Sales (Part 2)

Discussing Internet Marketing and Sales (Part 2)
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IN THIS LESSON
ID: 2118 Upper Intermediate
Get your business suits on poddies, ChinesePod's discussion of internet marketing techniques continues with a discussion about email and search engine marketing. In this part, learn the Chinese equivalents of internet marketing buzzwords like “keyword”, “click-through rate” and more. To enhance your experience, be sure to make use of the new Task feature for this lesson where you can upload your work in Chinese!
Jenny,John
Discussing Internet Marketing and Sales (Part 2)
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SIMPLIFIED PINYIN ENGLISH  
大宗 dàzōng big ticket
当作 dàngzuò to treat as
删掉 shāndiào to delete
廉价 liánjià cheap
电子邮件这个的宣传成本是比较低可是汽车是大宗商品购买人群有限随便一发很多人都会把它当作垃圾邮件删掉还会给人造成我们很廉价的感觉
diànzǐyóujiàn 电子邮件zhè ge 这个de 的xuānchuán 宣传chéngběn 成本shì 是bǐjiào 比较dī 低kěshì 可是qìchē 汽车shì 是dàzōng 大宗shāngpǐn 商品gòumǎi 购买rénqún 人群yǒuxiàn 有限suíbiàn 随便yī 一fā 发hěn 很duō 多rén 人dōu 都huì 会bǎ 把tā 它dàngzuò 当作lājīyóujiàn 垃圾邮件shāndiào 删掉hái 还huì 会gěi 给rén 人zàochéng 造成wǒmen 我们hěn 很liánjià 廉价de 的gǎnjué 感觉
Email? The cost of this promotion is lower, but cars are a big ticket item and the number of buyers is limited. If you just send out a bunch of emails, lots of people will just treat it as spam and delete it. Plus, it will also give people the feeling that we are cheap.
当然不能随便一发啦这个一定要有精准定位的数据库
dāngrán 当然bùnéng 不能suíbiàn 随便yī 一fā 发la 啦zhè ge 这个yīdìng yào 一定要yǒu 有jīngzhǔn 精准dìngwèi 定位de 的shùjùkù 数据库
Of course we can't just indiscriminately email people! This requires a precisely targeted database.
那去哪里找数据库呢
nà 那qù 去nǎli 哪里zhǎo 找shùjùkù 数据库ne 呢
And where would you find this database?
这个可以考虑从现有的客户数据库中寻找比如那些五六年前购车的客户现在可能会考虑换车还有一些年纪大一些的客户他们可能会给孩子买车
zhè ge 这个kěyǐ 可以kǎolǜ 考虑cóng 从xiànyǒu 现有de 的kèhù 客户shùjùkù 数据库zhōng 中xúnzhǎo 寻找bǐrú 比如nàxiē 那些wǔ 五liù 六nián 年qián 前gòu 购chē 车de 的kèhù 客户xiànzài 现在kěnéng huì 可能会kǎolǜ 考虑huàn 换chē 车háiyǒu 还有yīxiē 一些niánjì 年纪dà 大yīxiē 一些de 的kèhù 客户tāmen 他们kěnéng 可能huì 会gěi 给háizi 孩子mǎi 买chē 车
For this you could consider looking among the customers currently in our database. For example, customers who bought a car five or six years ago might be thinking about getting a new car now. And there's also older customers. They might want to buy their children a car.
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