Discussing Internet Marketing and Sales (Part 2)
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IN THIS LESSON
ID: 2118
Upper Intermediate
Get your business suits on poddies, ChinesePod's discussion of internet marketing techniques continues with a discussion about email and search engine marketing. In this part, learn the Chinese equivalents of internet marketing buzzwords like “keyword”, “click-through rate” and more.
To enhance your experience, be sure to make use of the new Task feature for this lesson where you can upload your work in Chinese!
Jenny,John
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Detailed Vocabulary
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
| SIMPLIFIED | PINYIN | ENGLISH | |
|---|---|---|---|
| 大宗 | dàzōng | big ticket | |
| 当作 | dàngzuò | to treat as | |
| 删掉 | shāndiào | to delete | |
| 廉价 | liánjià | cheap |
电子邮件？这个的宣传成本是比较低，可是汽车是大宗商品，购买人群有限。随便一发，很多人都会把它当作垃圾邮件删掉。还会给人造成我们很廉价的感觉。
diànzǐyóujiàn？zhè ge de xuānchuán chéngběn shì bǐjiào dī，kěshì qìchē shì dàzōng shāngpǐn，gòumǎi rénqún yǒuxiàn。suíbiàn yī fā，hěn duō rén dōu huì bǎ tā dàngzuò lājīyóujiàn shāndiào。hái huì gěi rén zàochéng wǒmen hěn liánjià de gǎnjué。
Email? The cost of this promotion is lower, but cars are a big ticket item and the number of buyers is limited. If you just send out a bunch of emails, lots of people will just treat it as spam and delete it. Plus, it will also give people the feeling that we are cheap.
当然不能随便一发啦。这个一定要有精准定位的数据库。
dāngrán bùnéng suíbiàn yī fā la。zhè ge yīdìng yào yǒu jīngzhǔn dìngwèi de shùjùkù。
Of course we can't just indiscriminately email people! This requires a precisely targeted database.
那去哪里找数据库呢？
nà qù nǎli zhǎo shùjùkù ne？
And where would you find this database?
这个可以考虑从现有的客户数据库中寻找。比如那些五、六年前购车的客户，现在可能会考虑换车。还有一些年纪大一些的客户，他们可能会给孩子买车。
zhè ge kěyǐ kǎolǜ cóng xiànyǒu de kèhù shùjùkù zhōng xúnzhǎo。bǐrú nàxiē wǔ、liù nián qián gòu chē de kèhù，xiànzài kěnéng huì kǎolǜ huàn chē。háiyǒu yīxiē niánjì dà yīxiē de kèhù，tāmen kěnéng huì gěi háizi mǎi chē。
For this you could consider looking among the customers currently in our database. For example, customers who bought a car five or six years ago might be thinking about getting a new car now. And there's also older customers. They might want to buy their children a car.
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