Marketing Proposal
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IN THIS LESSON
ID: 0344
Upper Intermediate
Brace yourself. Jenny is going to talk about “proposals” but it’s not what you think (cancel that flight here). It’s all about the “next big thing,” and you’re going to hear the pitch. Listen to this business Chinese podcast to learn some important marketing terminology in Mandarin Chinese.
Jenny, John
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Detailed Vocabulary
Each lesson has it's unique vocabulary and will provide you with definitions and recordings so you can practice the pronunciation. You will also be able to grasp the core material of a lesson at a glance. Here we're showing you the Simplified Chinese version.
| SIMPLIFIED | PINYIN | ENGLISH | |
|---|---|---|---|
| 与众不同 | yǔzhòngbùtóng | out of the ordinary | |
| 闪耀 | shǎnyào | to glimmer | |
| 光芒 | guāngmáng | flashes | |
| 卖点 | màidiǎn | selling point |
这次我们要推出的产品是真美牌仿钻首饰
zhècì 这次wǒmen 我们yào 要tuīchū 推出de 的chǎnpǐn 产品shì 是Zhēnměi pái 真美牌fǎngzuàn 仿钻shǒushì 首饰
The product we're presenting this time is ''Truly Beautiful" brand's imitation diamond jewelry.
虽然它不是真正的钻石但确有同样闪耀的光芒最让人兴奋的是价格非常大众化
suīrán 虽然tā 它bù 不shì 是zhēnzhèng 真正de 的zuànshí 钻石dàn 但què yǒu 确有tóngyàng 同样shǎnyào 闪耀de 的guāngmáng 光芒zuì 最ràng 让rén 人xīngfèn 兴奋de 的shì 是jiàgé 价格fēicháng 非常dàzhònghuà 大众化
Although it's not a real diamond, it has the same sparkling radiance. But the most exciting thing is the extremely accessible price.
真美让拥有钻石不再是梦想但是如果把这个作为卖点那就太缺乏创意了
Zhēnměi 真美ràng 让yōngyǒu 拥有zuànshí 钻石bùzài 不再shì 是mèngxiǎng 梦想dànshì 但是rúguǒ 如果bǎ 把zhè 这ge 个zuòwéi 作为màidiǎn 卖点nā 那jiù 就tài 太quēfá 缺乏chuàngyì 创意le 了
''Truly Beautiful" makes owning a diamond is no longer just a fantasy. However, if you made this your selling point, it would be lack of creativity.
怎样才能吸引大众的眼球呢这就是本次广告策划的重点
zěnyàng 怎样cái 才néng 能xīyǐn 吸引dàzhòng 大众de 的yǎnqiú 眼球ne 呢zhè 这jiùshì 就是běncì 本次guǎnggào 广告cèhuà 策划de 的zhòngdiǎn 重点
So, how to attract the eyes of the masses then? That is the focus of this ad campaign.
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