Product Localization
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IN THIS LESSON
ID: 1643
Upper Intermediate
So many companies dream of selling their products to China's billion consumers. But selling to China means localizing for China, and not just any product is going to sell. Listen in on the thoughts of a real marketing manager for some perspective on how it's done.
John,Jenny
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| SIMPLIFIED | PINYIN | ENGLISH | |
|---|---|---|---|
| 就......而言 | jiù ... éryán | as for, in regards to | |
| 本土化 | běntǔhuà | localization | |
| 外资 | wàizī | foreign investment | |
| 层次 | céngcì | layer, level |
那就本土化的问题而言您认为这些外资企业该如何去实现他们的本土化
nà 那jiù 就běntǔhuà 本土化de 的wèntí 问题éryán 而言nín 您rènwéi 认为zhèxiē 这些wàizī 外资qǐyè 企业gāi 该rúhé 如何qù 去shíxiàn 实现tāmen de 他们的běntǔhuà 本土化
Now, as for the issue of localization - how do you think foreign-owned enterprises should localize?
本土化的话我觉得呢我们可以从三个方面来谈这个问题
běntǔhuà 本土化dehuà 的话wǒ 我juéde 觉得ne 呢wǒmen 我们kěyǐ 可以cóng 从sān 三ge 个fāngmiàn 方面lái 来tán 谈zhè ge 这个wèntí 问题
I think there are three important factors involved in localization.
第一个层次来讲我觉得是产品的本土化
dì yī ge 第一个céngcì 层次lái 来jiǎng 讲wǒ 我juéde 觉得shì 是chǎnpǐn 产品de 的běntǔhuà 本土化
I think the first one is the localization of products.
因为他们的产品从某种意义上来讲就很多的国际化的大的公司他们的产品可能比如说它是美国公司那他们的产品可能更多的会从美国的那种消费者的那个理解或者他们的需求出发
yīnwèi 因为tāmen de 他们的chǎnpǐn 产品cóng 从mǒuzhǒng 某种yìyì 意义shàng 上lái 来jiǎng 讲jiù 就hěn 很duō 多de 的guójìhuà 国际化de 的dà 大de 的gōngsī 公司tāmen de 他们的chǎnpǐn 产品kěnéng 可能bǐrú shuō 比如说tā 它shì 是Měiguó 美国gōngsī 公司nà 那tāmen de 他们的chǎnpǐn 产品kěnéng 可能gèngduō de 更多的huì 会cóng 从Měiguó 美国de 的nà zhǒng 那种xiāofèizhě 消费者de 的nàge 那个lǐjiě 理解huò zhě 或者tāmen de 他们的xūqiú 需求chūfā 出发
Because their products, in some ways - a lot of big international companies - for example, an American company, more of their products are likely to have been made out of the understanding or needs of American consumers.
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