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Growth Despite The Trend

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IN THIS LESSON
ID: 2775 Upper Intermediate
Growing in an economic downturn in no easy task, however, this company has not only gone against the trend, they are activity thriving. Tune in for an inspiring interview where we hear the PR manager talk about the company's vision, philosophy, marketing strategy and learn lots key terms for business and marketing.
Fiona Tian,Constance Fang
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SIMPLIFIED PINYIN ENGLISH  
大环境 dàhuánjìng macro-environment
佳 jiā excellent
策略 cèlǜe strategy
如何 rúhé how
经济大环境不佳但赵厂长仍然带领团队冲出重围景气差也不能压制一个人的才华今天展览的座谈我们请到该公司的公关主任王主任来谈谈他们的营销策略
jīngjì 经济dàhuánjìng 大环境bù 不jiā 佳dàn 但zhào 赵chǎngzhǎng 厂长réngrán 仍然dàilǐng 带领tuánduì 团队chōngchū chóngwéi 冲出重围jǐngqì 景气chà 差yě 也bù 不néng 能yāzhì 压制yī ge rén 一个人de 的cáihuá 才华jīntiān 今天zhǎnlǎn 展览de 的zuòtán 座谈wǒmen 我们qǐngdào 请到gāi 该gōngsī 公司de 的gōngguān 公关zhǔrèn 主任Wáng 王zhǔrèn 主任lái 来tán tan 谈谈tāmen de 他们的yíngxiāo 营销cèlǜe 策略
Despite economic conditions not being great, Mr Zhao, the factory director, led his team to break with this trend. The economy being bad can't repress an individual's talent. At the forum at the exhibition, we invited the PR director of the company, Mr Wang, to discuss their marketing strategies.
其实很简单把引起消费者注意的心态改成注意消费者就行了注意消费者的需要看见需要就看见我们要做的
qíshí 其实hěn 很jiǎndān 简单bǎ 把yǐnqǐ 引起xiāofèizhě 消费者zhùyì 注意de 的xīntài 心态gǎichéng 改成zhùyì 注意xiāofèizhě 消费者jiù 就xíng 行le 了zhùyì 注意xiāofèizhě 消费者de 的xūyào 需要kànjiàn 看见xūyào 需要jiù 就kànjiàn 看见wǒmen 我们yào 要zuò 做de 的
Actually it's simple, one just needs to shift from the "attract the consumer's attention" state of mind, to the "pay attention to the consumer" state of mind. You need to pay attention to consumer needs, if you see what they need then you know what we have to do.
可是现在进口货品的价格越来越高你们如何在成本升高的情况下提供顾客同样质量的消费体验
kěshì 可是xiànzài 现在jìnkǒu 进口huòpǐn 货品de 的jiàgé 价格yuèláiyuègāo 越来越高nǐmen 你们rúhé 如何zài 在chéngběn 成本shēnggāo 升高de 的qíngkuàng 情况xià 下tígōng 提供gùkè 顾客tóngyàng 同样zhìliàng 质量de 的xiāofèi 消费tǐyàn 体验
But the prices of imported goods are getting higher and higher, how do you provide the same quality of customer experience for your clients if costs are rising?
货币贬值了进口成本就增加这是一定的但我们公司一向有固定合作的厂商一次签订长期合约比较不会受到市场短期临时波动的影响
huòbì 货币biǎnzhí 贬值le 了jìnkǒu 进口chéngběn 成本jiù 就zēngjiā 增加zhè 这shì 是yīdìng 一定de 的dàn 但wǒmen gōngsī 我们公司yīxiàng 一向yǒu 有gùdìng 固定hézuò 合作de 的chǎngshāng 厂商yīcì 一次qiāndìng 签订chángqī 长期héyuē 合约bǐjiào 比较bùhuì 不会shòudào 受到shìchǎng 市场duǎnqī 短期línshí 临时bōdòng 波动de 的yǐngxiǎng 影响
When the currency depreciates, import costs rise, that's for sure, but our company has always had fixed cooperative relations with factories. So we sign long-term contracts, which means that we're less subject to short-term fluctuations on the market.
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