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Sales Part 2: Determining a Customer's Purchasing Power

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IN THIS LESSON
ID: 2043 Upper Intermediate
On the streets of China's major cities, it's not uncommon to see Italian sports cars, luxury handbags and expensive wristwatches. China is now full of customers with big time purchasing power, but how do you know who has got the cash to pay a who doesn't? In this next lesson on sales, our instructor gives us some tips on how to determine who our potential customers are and if they have the ability to pay.
Jenny,John
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SIMPLIFIED PINYIN ENGLISH  
的的确确 dídíquèquè absolutely certain
购买力 gòumǎilì purchasing power
的确 díquè really
误差 wùchā error
那么第二件事情是说OK可能这个客户的的确确是有需求那么他有这个钱吗有没有这个购买力
nàme 那么dì èr 第二jiàn 件shìqing 事情shì 是shuō 说OK OKkěnéng 可能zhè ge 这个kèhù 客户dídíquèquè 的的确确shì 是yǒu 有xūqiú 需求nàme 那么tā 他yǒu 有zhè ge 这个qián 钱ma 吗yǒumeiyǒu 有没有zhè ge 这个gòumǎilì 购买力
So, the second thing is to say, “Okay, it's possible that this customer really does have a need, but does he have the money? Does he have the purchasing power?“
其实这个问题比前者更难回答因为很多人他不愿意表示自己没钱他在一开始的时候他可能给你的感觉是说哎呀这个钱不是一个问题但是到最后的时候呢你就发现钱的确是一个问题而且钱是一个非常非常重要的问题
qíshí 其实zhè ge 这个wèntí 问题bǐ 比qiánzhě 前者gèng 更nán 难huídá 回答yīnwèi 因为hěn 很duō 多rén 人tā 他bù 不yuànyì 愿意biǎoshì 表示zìjǐ 自己méi qián 没钱tā 他zài 在yīkāishǐ 一开始de shíhou 的时候tā 他kěnéng 可能gěi 给nǐ 你de 的gǎnjué 感觉shì 是shuō 说āiyā 哎呀zhè ge 这个qián 钱bùshì 不是yī 一gè 个wèntí 问题dànshì 但是dào 到zuìhòu 最后de shíhou 的时候ne 呢nǐ 你jiù 就fāxiàn 发现qián 钱díquè 的确shì 是yī 一gè 个wèntí 问题érqiě 而且qián 钱shì 是yī 一gè 个fēicháng 非常fēicháng 非常zhòngyào 重要de 的wèntí 问题
The truth is that this question is more difficult to answer than the the one before. This is because most people don't willingly reveal that they don't have money. As soon as he starts to, he'll start to give you a feeling that says, ”Jeez, money isn't the problem." However, in the end, you discover that money absolutely is the problem, and money is a very important concern.
那么作为一个聪明的销售在一开始就判断出来这个人到底有没有钱
nàme 那么zuòwéi 作为yī 一gè 个cōngming 聪明de 的xiāoshòu 销售zài 在yī 一kāishǐ 开始jiù 就pànduàn 判断chūlái 出来zhè ge rén 这个人dàodǐ 到底yǒuméiyǒu 有没有qián 钱
So in order to be a clever salesperson, as soon as you start you need to judge whether or not this person has the money.
首先从你的衣着上面来确定你是不是有这个购买能力当然用这种办法来判断人也有误差因为现在很多富翁是穿得很随便的但是呢这是一个衡量判断一个人是不是有这个购买力的一种方式
shǒuxiān 首先cóng 从nǐ de 你的yīzhuó 衣着shàngmian 上面lái 来quèdìng 确定nǐ 你shìbushì 是不是yǒu 有zhè ge 这个gòumǎi 购买nénglì 能力dāngrán 当然yòng 用zhèzhǒng 这种bànfǎ 办法lái 来pànduàn 判断rén 人yě 也yǒu 有wùchā 误差yīnwèi 因为xiànzài 现在hěn 很duō 多fùwēng 富翁shì 是chuān 穿de 得hěn 很suíbiàn 随便de 的dànshì 但是ne 呢zhè 这shì 是yī 一gè 个héngliáng 衡量pànduàn 判断yī 一gè 个rén 人shìbushì 是不是yǒu 有zhè ge 这个gòumǎilì 购买力de 的yīzhǒng 一种fāngshì 方式
First, from your clothing you can determine whether or not you are a person with purchasing power. Of course, using this method to judge people can be inaccurate. Nowadays many of the wealthy dress very casually. However, this is one method for making an evaluation or judgment as to whether or not someone has purchasing power.
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