最近我们在为一个酒业公司进行整合营销传播，将其旗下的产品分类，调查消费人群购买习惯，细分市场，明确品牌定位，并围绕品牌定位制定市场策略，执行一系列平面广告和电视广告，开展大型公关活动，进行产品促销。
zuìjìn wǒmen zài wèi yī ge jiǔyè gōngsī jìnxíng zhěnghé yíngxiāo chuánbō ，jiāng qí qíxià de chǎnpǐn fēnlèi ，diàochá xiāofèi rénqún gòumǎi xíguàn ，xìfēn shìchǎng ，míngquè pǐnpái dìngwèi ，bìng wéirào pǐnpái dìngwèi zhìdìng shìchǎng cèlüè ，zhíxíng yīxìliè píngmiàn guǎnggào hé diànshì guǎnggào ，kāizhǎn dàxíng gōngguān huódòng ，jìnxíng chǎnpǐn cùxiāo 。
Lately we've been carrying out integrated marketing communications for a company in the alcohol industry. This includes classifying their flagship products, investigating consumer buying behavior, and determining market segmentation. Also, clarifying the brand's positioning, forming a marketing strategy around that positioning, executing a series of print and TV ads and launching a large-scale public relations campaign and carrying out product promotion.