就拿一款叫“荣威”的轿车来说，看似尊贵，但读音却像极了"wrong way"，感觉像“跑错了路”，品牌效应可想而知。
jiù ná yī kuǎn jiào “róngwēi ”de jiàochē láishuō ，kàn shì zūnguì ，dàn dúyīn què xiàng jí le "wrong way "，gǎnjué xiàng “pǎo cuò le lù ”，pǐnpáixiàoyìng kěxiǎngérzhī 。
Think of a name like ``Rong Wei" for a sedan. It seems very respectable, but it sounds very much like ``Wrong Way." You can imagine the effect of this brand name.