North Carolina Sues Juul, Accuses Company of Targeting Teens
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North Carolina has become the first state to sue Juul, the leading e-cigarette maker in the U.S. The lawsuit alleges that Juul has used deceptive messages in its advertisements and has contributed to nicotine addiction among teenagers.
誤導 to mislead
摄取 to consume
下架 to take off the market
重塑 to rebrand
形象 image
誤導 to mislead
攝取 to consume
下架 to take off the market
重塑 to rebrand
形象 image
北卡罗来纳州总检察长乔希‧斯坦对电子烟大厂Juul提出诉讼。
根据《华盛顿邮报》报导，诉讼案中指控 Juul不但误导大众摄取尼古丁对健康的风险，且特别锁定青年市场。
斯坦表示，Juul的行销上大量使用网红、诱人的包装和口味等吸引未成年消费者。
他计划请愿向法院请院，将薄荷、芒果和小黄瓜等口味于北卡罗来纳州内的电子烟店下架。
《美联社》报导，北卡罗来纳州公共健康部的苏珊‧肯恩萨格拉博士表示，该州内有约17%的高中生使用Juul的电子烟。
Juul近期则砸下数百万美元，展开一系列广告活动，重塑品牌以成年欲戒烟者为主要对象的形象。
美国食品药物管理局尚未批准Juul和其他电子烟商品为戒烟的辅助品，且目前针对长期抽电子烟对健康影响的研究尚不足。
北卡羅來納州總檢察長喬希‧斯坦對電子煙大廠Juul提出訴訟。
根據《華盛頓郵報》報導，訴訟案中指控 Juul不但誤導大眾攝取尼古丁對健康的風險，且特別鎖定青年市場。
斯坦表示，Juul的行銷上大量使用網紅、誘人的包裝和口味等吸引未成年消費者。
他計劃向法院請願，將薄荷、芒果和小黃瓜等口味於北卡羅來納州內的電子菸店下架。
《美聯社》報導，北卡羅來納州公共健康部的蘇珊‧肯恩薩格拉博士表示，該州內有約17%的高中生使用Juul的電子煙。
Juul近期則砸下數百萬美元，展開一系列廣告活動，重塑品牌以成年欲戒菸者為主要對象的形象。
美國食品藥物管理局尚未批准Juul和其他電子菸商品為戒菸的輔助品，且目前針對長期抽電子煙對健康影響的研究尚不足。
North Carolina Attorney General Joshua Stein has filed a lawsuit against leading e-cigarette maker Juul Labs.
The suit alleges that Juul has mislead the public about the health risks of nicotine consumption and has targeted teens in its marketing, The Washington Post reported.
Stein said that Juul has promoted its product using social media influencers, designs, and flavors that are attractive to minors.
He is petitioning to remove flavors like mint, mango, and cucumber from vape shops in North Carolina.
As reported by The Associated Press, Dr. Susan Kansagra of the North Carolina Division of Public Health said that approximately 17 percent of high schoolers in the state use Juul.
Juul recently launched a multimillion dollar ad campaign to rebrand its product as aimed at adults who want to quit smoking cigarettes.
The FDA has not approved Juul or other e-cigarettes as aids to help smokers quit, and little research has been done on the long-term health effects of vaping.
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