嗯,我还看到过报道说海尔打入欧美市场时,做了很细致的客户研究和市场调查。他们发现国外许多年轻人的住房都很小,所以根据这个特点设计了小型的家电,并帮助他们成功打入了当地市场。所以说,在中国企业国际化的过程中,本土化也是至关重要的。
ng4 ,wǒ hái kàndào guo bàodàoshuō hǎi ěr dǎrù Ōuměi shìchǎng shí ,zuòle hěn xìzhì de kèhù yánjiū hé shìchǎngdiàochá 。tāmen fāxiàn guówài xǔduō niánqīngrén de zhùfáng dōu hěn xiǎo ,suǒyǐ gēnjù zhè ge tèdiǎn shèjì le xiǎoxíng de jiā diàn ,bìng bāngzhù tāmen chénggōng dǎrù le dāngdì shìchǎng 。suǒyǐshuō ,zài Zhōngguó qǐyè guójìhuà de guòchéng zhōng ,běntǔhuà yě shì zhìguānzhòngyāo de 。
Hmm-- I saw a report that said when Haier entered the US-European markets, they did very thorough customer research and a market investigation. They learned that many young people overseas have small housing. So, they specially designed small household electronics accordingly. This helped them successfully break into the local market. That is to say, as Chinese companies internationalize, localization is also extremely important.