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Western Brands in Chinese Qing Wen

Western Brands in Chinese
Connie, Jenny, Greg
QW0216
Intermediate
language, name, brand, translation
giving examples, explaining

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In China, and indeed anywhere in the world, it's easy to recognize big brand names by their logos alone: golden arches, a friendly bearded colonel, or a green and white mermaid. However, while some companies settle for a direct translation of their Western names based solely on sound, others strive for a deeper, more fulfilling meaning to brand the names of their cars and sandwiches. Join Jenny, Connie and Greg as they explore a multitude of Western brands and their Chinese names. If you can think of quality names we missed or have any other questions or comments, you know where to go!

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